01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed https://www.amantelingerie.in the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
4 Critical
6 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design12 findings
- Performance & Speedvs 3 competitors
- Technology & App StackPlatform + 10 apps
- Industry BenchmarksFashion & Apparel
Pages Analyzed
- Homepage2 findings
- Collection Pages2 findings
- Product Pages (PDP)4 findings
- Cart & Checkout4 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel stores
Add a trust and benefit icon strip under the hero — the first two screens show the festive banner, categories and products but no reassurance icons
amanté — Mobile
Proposed Implementation
Observations
- The first screens show the announcement bar, category circles, the Festive Edit hero and the New Arrival heading, with no icon-style trust or benefit element.
- The meta description promises COD, shipping across India and easy returns, and the cart shows a 14-day return line, but none of these appear as icons on the homepage.
- The payment icons (Visa, Mastercard, Amex, net banking, Cash on Delivery, BHIM UPI) appear only in the footer, at the very bottom of the page.
- For a lingerie buyer deciding whether to trust a new brand with a sensitive purchase, returns and delivery promises matter early.
Recommendations
- Add a four-icon strip directly under the hero (14-day easy returns, cash on delivery, shipping across India, card and UPI payments), using only promises the brand already makes.
- A visible reassurance strip in the opening screen builds confidence for first-time visitors and lifts click-through into categories.
Add a customer review carousel to the homepage — the page runs from hero to footer with a Social Media strip but no review or press proof
Feature not present
amanté — Not Present
Enamor — Mobile
Observations
- A scan of every screen of the mobile homepage, top to footer (categories, hero, product rails, Shop the Look, blog posts, a Social Media strip, SEO copy), found no review, testimonial or press section anywhere.
- The Social Media strip is the closest thing to social proof; it is a row of brand-posted images, not customer reviews, press logos or testimonials.
- Below it the page moves straight into long brand copy ('Lingerie That Empowers You!') and the footer.
- Judge.me is already installed on the store and holds real product reviews, so the data for a carousel exists.
Recommendations
- Add a 'Loved by customers' carousel fed by Judge.me reviews (with star rating and product) above the Social Media strip.
- Competitors show customer proof on the homepage, which supports trust for first-time shoppers at low build cost.
Show a star rating and review count on each bras collection card — every card shown carries price, colours and a bag button but no rating
amanté — Mobile
Clovia — Mobile
Observations
- Each card in view shows an image, the amanté label, the product name, MRP with the sale price, colour swatches and a bag icon.
- None of them shows a star rating or a review count, although Judge.me reviews exist on product pages.
- Discount badges and the Bestseller ribbon are the only trust-style cues on the cards.
Recommendations
- Add the Judge.me star badge with count under the product name on cards for products that have reviews.
- Competitors such as Clovia show ratings on cards, which helps shoppers shortlist faster and lifts click-through to the PDP.
Open the filter panel with the first group already expanded — tapping Filter on the bras collection shows ten headings and a blank right-hand pane
amanté — Mobile
Clovia — Mobile
Observations
- After tapping Filter, the drawer lists Category, Color, Size, Brand, Preference, Styles, Coverage, Occasion, Fabric and Pattern in a pink rail, while the area beside it is blank.
- The options only appear after tapping a heading; the underlying filters are strong (band and cup sizes, coverage, price range), so the content is hidden by the default state.
- A shopper who opens the panel and sees nothing selectable may close it and keep scrolling.
Recommendations
- Pre-open the Size group (band and cup) on first open, since fit is the main decision for bras.
- Show the active-filter count on the Filter button. Competitors present expanded size options immediately, which increases filter use.
Add a star rating and review count beside the product title — buyers currently reach the size picker with zero social proof in view
amanté — Mobile
Shyaway — Mobile
Observations
- The product title, price and colour block shown here have no star rating or review count anywhere near them; the probe also found no rating element in the buying area.
- The only review UI is the Judge.me block much further down the page, which on this product reads 'Be the first to write a review'.
- On three other bestseller PDPs that do have reviews, no rating badge was found beside the title either, so the gap is the layout, not just a lack of reviews.
- In a fit-sensitive category like bras, a visible rating is the first reassurance a first-time buyer looks for.
Recommendations
- Render the Judge.me preview badge (stars plus count) directly under the product title, linking to the reviews block.
- Until reviews build up, show a short fit or comfort reassurance line in the same spot. Competitors such as Clovia show ratings beside the title, which lifts confidence at the decision point.
Call out free shipping next to the size picker and add-to-cart controls — today the message only appears once the item is already in the cart
amanté — Mobile
Shyaway — Mobile
Observations
- The price, size picker and delivery pincode block shown here carry no shipping message of any kind.
- After adding the same bra to the cart, the cart bar reads 'Eligible for free shipping !!', so the offer exists but is revealed only after the purchase decision.
- The only other delivery element on the PDP is a pincode box titled 'Check Delivery Availability / Estimated Delivery Date', which does not state the shipping cost.
Recommendations
- Add a one-line 'Free shipping' note (and the exact condition, once confirmed with the client) directly under the price or the pincode box.
- Surface it again in the sticky purchase bar. Shyaway states 'Free Shipping over ₹749' just above its Add to Cart bar, which removes a common last-second hesitation.
Fix the sticky buy bar so it mirrors the chosen band and cup size and takes less screen height — it shows 32D while the shopper has selected 34C
amanté — Mobile
Clovia — Mobile
Observations
- Size 34C is selected above (the heading reads 'Select Size : 34C' and 34C is highlighted), yet the pink sticky bar below still reads 32D.
- The bar appears only after a size is chosen and fills roughly a fifth of the phone screen, covering the product feature cards behind it.
- The bar does carry BUY IT NOW, ADD TO CART and a quantity stepper, so the mechanism is good; the state and footprint are the problems.
Recommendations
- Bind the bar's size label to the selected variant so the shopper always sees the exact band and cup that will be added.
- Slim the bar to a single row (size + price + add-to-cart) so more of the page stays visible. Competitors keep a compact sticky buy bar in sync with the selection.
Turn the generic 'You may also like' row into a 'Complete the Set' pairing with the matching panty — today it suggests only other bras
amanté — Mobile
Enamor — Mobile
Observations
- The recommendation block sits at the very bottom of the page, under the empty reviews widget.
- It is titled 'You may also like' and carries four products, all bras (Cotton Chic Support Bra, Blissease Cotton Bra in Tropical Peach, Cotton Super Support Bra, All Day Comfort), two visible at a time.
- No panty, pack or matching item appears, so the natural basket-building move for lingerie is missing.
Recommendations
- Rebuild the block as 'Complete the Set' showing the matching panty or a panty pack in the same colour, and move it higher, below the product features.
- Repeat the same pairing in the cart drawer, which today also suggests only more bras.
- Enamor already bundles a bra with a panty pack under 'Frequently Bought Together', which lifts basket size in this category.
Add secure-payment, payment-method and easy-return reassurance directly above the checkout button in the cart
amanté — Mobile
Shyaway — Mobile
Observations
- The black CHECK OUT bar at the bottom carries only the amount and an arrow; the strip above it says 'Eligible for free shipping !!' and nothing else.
- No payment-method icons, lock or 'secure checkout' text and no guarantee wording appear within the checkout area.
- The only reassurance in the cart is a small '14 days return available' line under each item, far from the button.
Recommendations
- Place a compact row of payment icons (UPI, cards, COD if offered) with a 'Secure checkout' lock and the easy-return promise right above CHECK OUT.
- Competitors reinforce trust at this exact step, which reduces cart abandonment from payment anxiety.
Add a clear order summary with subtotal, shipping and total above the checkout button — today the cart shows one amount, in the header and on the button
amanté — Mobile
Clovia — Mobile
Observations
- With one bra in the cart, the drawer shows the item, offers box, discount code field and cross-sell, then the checkout bar.
- No subtotal, shipping line, discount line or total row exists; the only figures are the amount in the header and on the CHECK OUT button.
- Shoppers with a discount code applied have no place to see what it saved them.
Recommendations
- Add a three-line summary (subtotal, shipping or 'Free', total) and a discount line when a code is applied, directly above the checkout bar.
- Competitors show the breakdown in the cart, which reduces surprise and drop-off at checkout.
Offer a quick-pay option beside the checkout button — the cart ends in one plain CHECK OUT button with no UPI or wallet shortcut
amanté — Mobile
Proposed Implementation
Observations
- The cart (BLISSEASE COTTON BRA - WHITE, MRP ₹795) ends in a single black CHECK OUT button with no express or accelerated payment method beside it.
- No UPI, wallet or one-tap pay option appears in the checkout area, only the amount and an arrow.
- For low-ticket baskets, every extra step before payment costs completion.
Recommendations
- Add a one-tap UPI or wallet option under the checkout button.
- Placing UPI and wallet shortcuts right under CHECK OUT shortens the path to payment for mobile shoppers and should lift checkout completion.
Allow guest checkout — a shopper with items in the cart who taps checkout is stopped at a 'Please Login to continue' screen with one LOGIN button
amanté — Mobile
Proposed Implementation
Observations
- With a bra in the cart (BLISSEASE COTTON BRA - WHITE, MRP ₹795), opening checkout redirected to the account login page showing only 'Please Login to continue.' and a LOGIN button.
- No guest checkout or email and address form is offered; the page then shows Popular Search links and the footer.
- First-time buyers of a sensitive product are asked to create or verify an account before they can pay, which is a known cause of cart abandonment.
Recommendations
- Enable guest checkout (or an optional login with a clear 'Continue as guest' choice) and keep OTP login as a speed-up for returning customers.
- Forced login at checkout is common across the category, so offering a clear guest path is a chance to get ahead of competitors and should lift checkout completion.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion & Apparel stores
Present (10)
Judge.me Reviews
Reviews & Social Proof
Widget sits at the bottom of the PDP; no rating badge beside the title or on collection cards
iWish Wishlist
Wishlist
Heart icons on cards, PDP and header
Zendesk
Customer Support
Help widget loaded from static.zdassets.com
Login via OTP
Authentication
Checkout redirects anonymous shoppers to an OTP login page
Jio video commerce (Watch and Shop)
Video Commerce
Shoppable video row on the homepage
Hotjar
Analytics & Heatmaps
Google Tag Manager / GA4 / Google Ads
Analytics & Ads
Meta Pixel and Snapchat Pixel
Ad Tracking
Table of Contents app
Blog Navigation
Loaded from tableofcontentsapp.com
Cart offers (custom)
Promotions
Tiered code offers and B1G1 listed in the cart and the main menu
Missing (2)
Quick-pay checkout (Shopflo / GoKwik / Razorpay Magic class) Recommended
Checkout Optimization
📈 Shorter path to payment
Express checkout seen on 1 of 10 benchmarked fashion stores
PDP-embedded bra fit finder Recommended
Fit & Size Guidance
📈 Fewer size-related exchanges
Fit data in reviews seen on 5 of 10 benchmarked fashion stores
App Stack Assessment
amanté has a broad app stack covering reviews, wishlist, support, video commerce and analytics. The main gaps are around the purchase step (login wall, no quick-pay) rather than missing categories.
Confidential — Prepared for amanté by Growisto | October 2026